Following our extensive strategy day held in June I am pleased to announce the launch of Spiral MPR - the next step in evolution for PR agencies.

Despite our size, in fact because of it, we have been able to respond to industry trends very quickly’ says Darren Northeast. PR Week highlighted the crossovers between marketing and PR agencies and asked why there was such a distinction made, when the work carried out was in fact exactly the same.

‘PR is seen as a nice to have, not as an essential as is the perception of marketing.’

Spiral MPR believe that PR activities achieve marketing objectives at much lower costs than traditional marketing techniques which was backed up by the PR Week article in March - there is still a role for advertising agencies in the mix but the age of having a marketing manager and PR consultant is long gone - enter the MPR Agents…